Online course: Daniel Throssell â Email Copywriting Compendium
Hereâs a selection of the 101 rules you will find inside the Compendium:
- The most important word in copywriting (and itâs not âyouâ, or âfreeâ, or âentertainmentâ, or âconsistencyâ, or anything trite â I promise it actually will enlighten you) (Rule #1)
- A list I made â for my own personal use â of the 10 elements of must-read email lists (Rule #2)
- One question to ask before EVERY email you send (Rule #3)
- The ideal email length â and yes, I give a word count (Rule #9)
- The THREE hurdles to getting your email read (getting it opened is just the first one â but Iâve never heard anyone teach the other two!) AND how to overcome them (Rules #12, #13 and #14)
- Why telling your sales message in an email is a BAD idea in 2021 (Rule #15)
- A specific numerical rule for how often to sell in your emails, and how hard to do it (Rules #17 and #18)
- The 8 words Australiaâs bestselling author taught me about writing emails people want to stay subscribed to for years (Rule #20)
- Why âbeing your true selfâ is BAD advice for emails (Rule #22)
- A creepy trick for psychologically abusing your readers into revering you â admittedly, Iâm not sure if this will work for anyone other than me, but if youâre on my list youâve definitely seen ME do this to you, and itâs why you are reading this sales page now ⊠(Rule #24)
- The most incredible technique in the history of storytelling â I use it almost every day (Rule #25)
- Why itâs okay to make up âuntrueâ stories for your emails, and how to do it (Rule #26)
- How to pull story ideas from your day-to-day life (hint: youâre looking in the wrong place!) (Rule #27)
- Ever felt like your sales email âfeelsâ wrong ⊠but canât figure out why? I almost guarantee itâs because your emailâs lead is missing one of the three things in Rule #28âŠ
- What to do if youâre writing for a client and canât get personal stories out of them (Rule #29), and âŠ
Why email stories should NOT be about âtelling what happenedâ! (Rule #30)
Letâs take a Gary Halbert-style break here to riff on this one.
Rule #30 in my Compendium is called:
âThe Sitcom Secret Behind Telling Great Stories In Emailsâ
And ⊠itâs one of the most important rules in my email philosophy.
See, there is a CRITICAL element of email storytelling that you must have if you want to build a relationship long-term with your audience.
The devious thing is, even though you need this thing for email storytelling ⊠it actually IS possible to just tell a good story without it. So most people donât even realise theyâre not doing it.
Whatâs more, I guarantee nobody has ever taught this to you before. Because itâs something I learned from my own observation, and not from any book or course. And it sure as heck isnât obvious in any way.
Thankfully, though, itâs not actually that hard to learn or use.
And in Rule #30, I tell you everything you need to know about it.
Here are more of the mind-bending copywriting insights youâll find inside the Compendium âŠ
- How to balance telling âme-focusedâ stories with âyou, you, youâ writing about the reader â I have a solution for this that I have NEVER seen taught anywhere else (Rule #31)
- If you write emails for a client, Iâll give you a model for mentally âpicturingâ the EXACT topics to write about, and what to say (Rule #32)
- Why you should write your emails backwards â literally! (Rule #33)
- Why âwrite like youâre writing to a friendâ is NOT the best advice for emails â and what (not who!) I actually imagine writing for instead of a âfriendâ (Rule #34)
- Why you should NEVER use questions in a sales email â like âDo you struggle with nagging belly fat?â â and what you should do instead (this rule will change your ENTIRE copywriting paradigm) (Rule #35)
- Ever read other (even famous) copywritersâ emails and felt like the stories they used for âStOrYseLLinGâ were ⊠well ⊠kinda boring? Iâll show you why you felt that way â and how to pick stories that ACTUALLY sell (Rule #36)
- 4 ways to never run out of email ideas again â this alone could make the entire purchase worth it for you, if you need to write a lot of emails for clients (Rules #37-#40)
- My favourite way to use stories you find during your market research in your emails (Rule #41)
- The single most persuasive email tactic in the world (hint: it is a âgenreâ more than a âtacticâ) (Rule #43)
- Why you must NEVER write an email while sad! (Rule #47)
- The single best way to whip up a frenzy of attention and engagement in your emails. (This technique is âfreeâ in a monetary sense, but be warned that it WILL cost you some of your best subscribers â youâll have to decide if itâs worth using) (Rule #48)
- Why you should ignore David Ogilvyâs advice for subject lines (Rule #55)
- My unique âquestion-setupâ approach to writing subject lines â and why itâs better than the typical âcuriosity gapâ theory most people teach (Rules #56 and #57)
- Whether you should use long vs. short subject lines (Rule #58)
- Two âquick-fixâ ways to urgently punch up a bad subject line if youâre under the pump (Rule #59)
- A sneaky (and quick) way to use somebody elseâs mailing list to test your subject lineâs open rates ⊠BEFORE you send your email! (I discovered how to do this one day almost by accident, and Iâve used it constantly ever since â if you do this the way I teach you, Iâm pretty sure that legally you donât even need to ask âpermissionâ) (Rule #61)
- When to use someoneâs name in a subject line â and when not to (Rule #62)
- Why technically âgoodâ subject lines can make even your best subscribers angry â and how to avoid this (Rule #64)
- Why studying emails from certain top email copywriters is risky at best, and downright stupid at worst (Rule #67)
- The ideal length of a welcome series, and no, it is not zero or one (Rule #69)
- Why you should never ASK people to whitelist your emails, but TRICK them into doing it instead (and how to do it) (Rule #70)
- How to stop people getting angry when you sell to them (Rule #71) ⊠and, building on this âŠ
A very âpolitically incorrectâ strategy for making even your most hostile enemies accept your ideologies without blinking! (Rule #72)
Letâs break again to dig into this one a little more.
The name of Rule #72 is actually:
â_____ Is A Great Disguise For Hard Sales Tacticsâ
I canât tell you the words from the start of the sentence as it would give away the rule. (Sorry, sales page and all.)
But, this is one of the most POWERFUL techniques I have ever discovered for selling full-throttle to my email list ⊠in fact, much harder than almost anyone else I have ever seen ⊠and yet having them LOVE me for it.
In other words, using this technique can almost completely insulate you against looking âsalesyâ in your emails, no matter how hard you actually sell.
But ⊠this technique is actually much MORE than just a sales technique.
In fact, itâs incredibly powerful as a general persuasion technique ⊠and itâs even being deployed in full force on both sides of the culture wars we face in the West today. Itâs used both by the proponents of âwokeâ culture, AND by some who call it out.
Either way, whether you choose to use it for more nefarious purposes or not, you can certainly use it in your sales emails.
And itâll change people from getting mad at your constant selling ⊠to loving you for it.
Here are even MORE of the incredible copywriting secrets you will find inside the Compendium, should you choose to buy it âŠ
- Why you should NOT segment out buyers from getting emails for things theyâve already bought! (Rule #73)
- How to sell luxury goods ⊠wine ⊠and even ART using emails (Rules #74, #75 and #76)
- Should you assume people have read your previous emails? (Rule #77)
- How often to email your list (Rule #78)
- The maximum time it should take you to write an email â if it takes you longer, hereâs what to do (and no, itâs not âuse a timerâ) (Rule #79)
- Why you should almost never use bullets in a sales email (Rule #85)
- How to write a better âcart abandonmentâ sequence (Rule #86)
- The ideal length of an email sale â yes, I give an exact number of days (Rule #87)
- Why you should deliberately NOT send your best sales pitches during an email sale (Rule #89)
- Two emails (which youâre probably including in every sales funnel you write) that are a terrible idea (Rules #94 and #97)
- How long before the cart closes to send your final email reminder about a sale (Rule #98)
- The single most important thing to keep in mind when you make a mistake, like blasting an email with the wrong name to hundreds of thousands of people (Rule #101)
PROOF
Categories: Copywriting, Product For Sale
Tags:
Daniel Throssell, Email Copywriting Compendium
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